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Marketing and Sponsorship

Marketplace Roundup

Adobe has signed a deal to become a founding partner of the Warriors' new Chase Center. Adobe's partner designations include presenting the Chase Center Art Collection, sponsoring the team's "Peaceful Warriors" anti-bullying community program and collaborating with the Warriors' Studio group. The Art Collection includes 87 original pieces, 250 pieces of photography and nine museum-quality graphics (Warriors).

CODE ORANGE: In Syracuse, Ben Burrows notes Syracuse football fans will have to "wait a little longer to purchase a jersey featuring the team’s signature orange as the primary color." Syracuse AD John Wildhack said that the "orange and white jerseys have been delayed until later this year because of a production error with Nike." Wildhack: "There was a production issue with the orange and the white in terms of what was delivered. They got the font wrong on the numbers." He added, "We will have the orange and the white for sale, probably -- they should be in sometime in October" (Syracuse POST-STANDARD, 8/30).

TAKE A SEAT: Gaming chair manufacturer Raynor Gaming signed an "official partnership" with the Bucks Gaming NBA 2K League team. As part of the agreement, gaming chairs "bearing the Bucks Gaming logo and colors will be supplied to the Bucks Gaming Performance Center." In addition, fans will be "able to purchase identical chairs for themselves" (ESPORTS OBSERVER, 8/29).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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