A-B InBev Selling Actual Browns "Victory Fridges" To Fans
A-B InBev is trying to capitalize on last year’s Browns Bud Light "victory fridge" by putting new versions of the appliance "up for sale at 'B.L. & Brown’s Appliance Superstore' in Cleveland" next Tuesday and Wednesday, according to E.J. Schultz of AD AGE. The refrigerators go for $200 for a small size or $600 for a larger one, with proceeds going to the “Browns Give Back” charity. To promoted the effort, Bud Light "will run an ad on Cleveland TV starring WWE personality, The Miz" (ADAGE.com, 8/28). In Cleveland, Marc Bona notes the B.L. & Brown's Appliance Superstore actually "doesn't exist," as it is just a "vacant store front." The refrigerators will be the "only product sold in the store." An A-B InBev spokesperson said that fans can either "buy a fridge and have it delivered later, or take one home." Anyone 21 or older who "visits the store will receive a redemption code to stock it with Bud Light" (Cleveland PLAIN DEALER, 8/29).
IT'S AWESOME! The Miz, a noted Browns fan, was given an original "victory fridge" last year that opened when the team scored its first win of the season. He said of this year's promo, "When the Cleveland Browns and Bud Light came to me and said, 'Hey, we've got this idea where we want you to be a sales person. But you're not selling, like, used cars or some crappy appliances. All you're selling is Cleveland Browns victory fridges out of B.L. & Browns Appliance Superstore.' And I said, 'Sign me up.' ... It's going to be great, and I can't wait to break the chains and let people in" (UPROXX.com, 8/29).