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Marketing and Sponsorship

Special Promo Offers Free Spray Tan To Browns Fans After First Win

A free spray tan is "at stake for Browns fans" for a second consecutive year, as Cleveland-based Sunless Inc. will "offer complimentary first-come, first-served spray tans after the Browns' first regular-season win of the season," according to Marc Bona of the Cleveland PLAIN DEALER. The deal will be offered through the company's spray-tan subsidiary brands Mystic Tan, Norvell and VersaSpa and is "only good the day after the victory." A Sunless rep said that the value of the spray tan is "usually in the $30 to $50 range" (Cleveland PLAIN DEALER, 8/24).

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