In Nevada, Jim Krajewski reported IT security company Barracuda Networks is "close to finalizing a deal to return as the Reno PGA Tour stop title sponsor." Tournament Dir Chris Hoff via text message said, "They are very happy with the partnership with the tournament." Meanwhile, the Barracuda Championship will "not be played at Montreux Golf & Country Club next year" after the club's BOD "voted to not have the event return" (RENO GAZETTE-JOURNAL, 8/18).
BIG APPLE ADVANTAGE: In N.Y., Nolan Hicks noted Nike under a new deal will have the "right to use New York City’s iconography -- like the logos for the police and fire departments -- on its apparel for two years, in exchange" for a 5% cut of the sales. Nike will also give NYC & Company, the city's tourism arm, a "still-to-be determined amount of the merchandise for giveaways" (N.Y. POST, 8/20).
LOOSEN UP: Tennis player Naomi Osaka has partnered with performance technology company Hyperice in a deal that will seek to educate athletes about the use of the brand's technology to optimize performance and wellness. Hyperice's recovery and mobility devices are used to relax and loosen muscles, increase circulation and enhance range of motion and flexibility (Hyperice).
GROWING ROOTS: In Birmingham, Tyler Patchen noted sports marketing firm Knight Eady has "expanded its presence in the Southeast by opening two new offices in Charlotte and Huntsville." The Huntsville office will "primarily focus on the development and management of Knight Eady’s new Korn Ferry Tour event, the Huntsville Championship." The Charlotte office will serve as an "extension of the company’s agency services division and its leaders plan to grow marketing, advertising and public relation capabilities." They also will look to "reach out to new clients in the Charlotte area" (BIZJOURNALS.com, 8/20).