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Volume 26 No. 109
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Curl Route: Patrick Mahomes Partners With Head & Shoulders

Chiefs QB Patrick Mahomes has "gained notoriety for his hair on and off the field," which has led to his new campaign with P&G brand Head & Shoulders, in which he "costars with longtime hair icon" and former NFLer Troy Polamalu, according to Karen Mizoguchi of PEOPLE (8/20). AOL.com's Kelsey Driscoll notes Head & Shoulders has "long been linked to the NFL after its well-known commercials" with Polamalu and his "lengthy curls." Mahomes said, "I grew up watching the commercials with Troy. Of course, having the mohawk, I knew that was one of the things I wanted to look into and hopefully get a chance to be a partner with them." Throughout this NFL season, Mahomes and Polamalu will be "sharing their perspectives on the offense versus defense debate, both on the field and when caring for their famous hairstyles" (AOL.com, 8/20). Browns WR Odell Beckham Jr. also has served as a spokesperson for Head & Shoulders (THE DAILY).

PATRICK MAHOMES ENDORSEMENT/SPONSORSHIP DEALS
Adidas
Head & Shoulders
AdvoCare
Hunt's Ketchup
Bose
Hy-Vee
Coca-Cola
Kansas Health System
ConAgra Foods
Oakley
CommunityAmerica Credit Union
Panini America
Essentia
PLB Sports
Goodcents Deli Fresh Subs
Tickets For Less
Government Employee Health Association
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Mahomes Deals Chart