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Volume 26 No. 109
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Sources: Celtics Looking To End Jersey Patch Deal With GE

GE originally had plans for a corporate HQ in Boston when it signed the Celtics jersey patch deal
Photo: NBAE/GETTY IMAGES
GE originally had plans for a corporate HQ in Boston when it signed the Celtics jersey patch deal
Photo: NBAE/GETTY IMAGES
GE originally had plans for a corporate HQ in Boston when it signed the Celtics jersey patch deal
Photo: NBAE/GETTY IMAGES

The Celtics are "looking to replace the General Electric logo on their jersey, perhaps as soon as this season," according to sources cited by Corey Leff in this week's SPORTS BUSINESS JOURNAL. One source said that GE’s "initial purpose behind signing on" with the team was a planned corporate HQ in Boston, so "it made good corporate sense to put their logo on the team’s uniform with the company returning home." But with GE having since "scrapped those plans, it appears as if the goodwill gesture is no longer necessary." Celtics Senior VP/Corporate Partnerships & Business Development Ted Dalton said, "We couldn’t be happier with the overall impact, exposure and value of the jersey sponsorship, which has outperformed our expectations significantly. We look forward to another great season of this partnership." The Mavericks last week became the "first NBA team to announce an end to their initial patch sponsorship," ending their deal with local company 5miles (SPORTS BUSINESS JOURNAL, 8/19 issue).