Univ. of Texas Approaching Football Season-Ticket Sales Record
The Univ. of Texas has sold 62,645 season tickets for this football season, putting the program "within a fraction of an official record," according to Brian Davis of the AUSTIN AMERICAN-STATESMAN. A school official said that 63,000 is the "final cutoff as ticket inventory is needed for other groups." The previous season-ticket sales record had been thought to be 60,000, set in '10, but school officials "pressed the ticket office for details, and after scrubbing the numbers, it was determined the actual record is 62,737" (AUSTIN AMERICAN-STATESMAN, 8/18). StubHub said that at this point, its "highest selling college football game for this season is LSU at Texas on Sept. 7, which has generated 68% more ticket sales than the next best seller, Notre Dame at Georgia on Sept. 21" (ATLANTA JOURNAL-CONSTITUTION, 8/16).
CHANGING THE GAME-DAY: SPORTS BUSINESS JOURNAL's Michael Smith in this week's cover story notes UT last year wound up "completely overhauling its game-day experience" inside Memorial Stadium and launched Bevo Blvd. and Longhorn City Limits, a "concert series that featured acts such as Aloe Blacc." UT AD Chris Del Conte said that he believed the school could give fans a "better alternative by taking the fan fest model and supercharging it." Del Conte and his team "made Bevo Blvd. the hub for all pregame activities." Last season, UT found out that fans would "come for the entertainment even if they didn't have tickets to the game." As many as 30,000 fans "filled Bevo Blvd. and the Longhorn City Limits concerts on game days, which combined to provide one of the most compelling combinations of sports and entertainment in college athletics." When LSU comes to Austin on Sept. 7, Del Conte "projects that 150,000 people will be there -- 100,000 in the stadium and another 50,000 outside" (SPORTS BUSINESS JOURNAL, 8/19 issue).