Menu
Marketing and Sponsorship

U.S. Swimmer Simone Manuel Seeks Social Change With TYR Partnership

Manuel turned pro last year, and recently took home seven medals at the World Swimming ChampionshipsGETTY IMAGES

Gold Medal-winning U.S. swimmer Simone Manuel said she will "continue to push for impact" through her marketing deal with swimming and triathlon apparel brand TYR, according to David Barron of the HOUSTON CHRONICLE. Her contract with TYR was "described as an 'inclusion rider' to support diversity in her projects for the company." Manuel said, "Equality, diversity and inclusion are important to me. Especially in the sport of swimming, I want to provide meaningful opportunities for under-represented communities." She added, "For example, when I go to a photo shoot with TYR, I ask for a black person to do my hair and makeup because in the beauty industry, they are not often given those opportunities. I want to open up a space where they feel welcomed. They’re qualified, so why not give them an opportunity?" Manuel also has endorsement deals with Toyota, Coca-Cola and Nike. She also "works with schools and with USA Swimming’s foundation to encourage swimming lessons among African-Americans." It has been a "unique year" for Manuel, who in July '18 turned pro and graduated from Stanford last March. She recently took home seven medals in total at the World Swimming Championships, the "most ever won by a woman at the event" (HOUSTON CHRONICLE, 8/17).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/08/19/Marketing-and-Sponsorship/Simone-Manuel.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/08/19/Marketing-and-Sponsorship/Simone-Manuel.aspx

CLOSE