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Volume 26 No. 109
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Liverpool's Peter Moore Says Club Open To Adding Minority Investor

Liverpool is considering an upgrade to their stadium plans to take the capacity at Anfield above 60,000
Photo: GETTY IMAGES
Liverpool is considering an upgrade to their stadium plans to take the capacity at Anfield above 60,000
Photo: GETTY IMAGES
Liverpool is considering an upgrade to their stadium plans to take the capacity at Anfield above 60,000
Photo: GETTY IMAGES

Liverpool is not for sale, but the EPL club's CEO Peter Moore said owner Fenway Sports Group is "open to a minority investor in the club." Moore said, "They are not looking, but they would consider a minority investment. They are very clear on this. If somebody wants to help support what we need to do on and off the pitch and come in who are quality investors at a minority stake then they would consider that." It is thought FSG's main shareholder John Henry and other shareholders are "not currently in talks about selling a minority stake." Meanwhile, Liverpool is considering a further upgrade to their stadium expansion plans to take the capacity at Anfield above 60,000. The club has permission to add 4,000 seats at one end, but the club is contemplating submitting a grander vision. “We are starting to looking at our options going forward," Moore said, "We have to do an analysis of the optimal way down the road of expanding the stadium.” FSG’s current focus has been on the new US$60.6M first-team training facility being constructed in nearby Kirkby.

TAKEAWAYS FROM U.S. TOUR: Moore recently returned to the U.K. from the U.S., where the team took part in three friendlies, including one at Fenway Park. A highlight on the trip was playing at Notre Dame Stadium, which Moore said had a "good crowd." While the game "certainly wasn’t a sell-out," he called the atmosphere great. He said, “Each night we would have fan events. We took the Anfield Rap with us. It is about allowing our fans who are geographically distanced from the club who have the opportunity to get close to the club.” This marked the second straight year Liverpool toured the U.S., which has been called a "priority market" for the club. This is not setting the precedent of an annual American tour, but Moore said soccer is growing in the U.S., which he partly attributes to NBC’s “stellar” coverage of the EPL.

LEARNING FROM HIS PREVIOUS JOBS: Before joining his hometown team in '17, Moore worked at both EA and Microsoft, meaning he is acutely aware that gaming and other technology are disruptors that can eat into Liverpool’s revenue streams. His ambition is to win over the “YouTube and Twitch stream generation” in love with video games like the FIFA franchise, which “can take you away from the traditional football.” He claims one piece of technology helping Liverpool shore up its fan base is the club’s LFCTV GO app, which includes player and manager interviews, match footage and behind-the-scenes content.

John Reynolds is a writer based in London.