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Volume 26 No. 109
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Local Board Denies Steelers' Plans For Name In Lower Bowl Seats

The Steelers never specifically said what type of name was planned for the lower bowl
Photo: GETTY IMAGES
The Steelers never specifically said what type of name was planned for the lower bowl
Photo: GETTY IMAGES
The Steelers never specifically said what type of name was planned for the lower bowl
Photo: GETTY IMAGES

The Pittsburgh Zoning Board of Adjustment has "sacked a proposal" by the Steelers to "spell out some type of name in the lower bowl" of Heinz Field, according to Mark Belko of the PITTSBURGH POST-GAZETTE. The three-member board "upheld a decision" by Zoning Administrator Corey Layman, who in April determined that the proposed sign was "analogous to a roof sign prohibited under city law." The Steelers "maintained that whatever name ended up in the lower bowl at the north end of the stadium constituted a 'nonadvertising sign' designed 'not to be seen' from the outside." However, the board did not find the Steelers to "'definitively demonstrate' that whatever name was spelled out in the seats would be a 'nonadvertising sign.'" The Steelers maintained that situations in which the sign "could be viewed from outside of Heinz Field amounted to an 'incidental consequence' of the open-air stadium, not the intent of the design." The team has "not specifically said what type of name was planned for the lower bowl" (PITTSBURGH POST-GAZETTE, 8/16).