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Volume 26 No. 208
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CBS Pacing Ahead Of Last Year For NFL Ad Sales

CBS came out of its upfronts with a very strong marketplace for the NFL
Photo: GETTY IMAGES
CBS came out of its upfronts with a very strong marketplace for the NFL
Photo: GETTY IMAGES
CBS came out of its upfronts with a very strong marketplace for the NFL
Photo: GETTY IMAGES

CBS Chief Ad Revenue Officer Jo Ann Ross said the net is "pacing slightly ahead of last year at this time" for NFL ad sales. Ross: "We had a good and healthy upfront, and we moved a lot of sports inventory. Not just the NFL, but SEC as well." Ross added that CBS came out of the upfront "with a good strong marketplace" for the NFL and the league marketplace has been "pacing very well" since  early June. Ross: "We do have more to sell this year because of an additional [divisional playoff game], but we’re happy with our pacing as of now." Ross also is "very pleased" with where CBS is on ad pricing. Meanwhile, the insurance category has been the hot advertising category for CBS thus far. Ross: "The other one is a lot of the dot coms and digital natives coming in -- the companies that didn’t exist five or six years ago." The league currently has two official insurance partners -- USAA and Nationwide. Ross also cited the power of live sports helping to lift advertising --  as well as a revitalized Browns roster that should help the network's Sunday afternoon ratings. Ross: "The story coming out of Cleveland helps too. It’s a fan-based sport."