Bucks Installing 200-Foot-Wide Fiserv Forum Sign On Arena Roof

Preparations have begun for "installation of a nearly 200-foot-wide orange lighted sign spelling out fiserv.forum on the roof" of the Bucks' arena, according to Paul Gores of the MILWAUKEE JOURNAL SENTINEL. The two “f’s” are the "tallest letters at 51 feet each," while the "other letters are 36 feet tall." Bucks Senior VP/Business Development & Strategy Matt Pazaras said, "This thing is going to be a pretty powerful and signature piece of the building. You’re not going to miss it." Wisconsin-based Jones Sign was hired to "put up almost all of the signs" for Fiserv Forum. Jones Sign Project Manager Patrick Basche said that each of the rooftop letters "weighs about 1,200 pounds" (MILWAUKEE JOURNAL SENTINEL, 8/15).