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Volume 26 No. 178
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Luxor Esports Arena Operator Becomes Allied Esports, Goes Public

Black Ridge Acquisition Corp., which operates the HyperX Esports Arena at the Luxor Hotel & Casino in Las Vegas, has "changed its name and become publicly traded," according to Richard Velotta of the LAS VEGAS REVIEW-JOURNAL. BRAC shareholders announced that the company "combined itself with WPT Enterprises Inc., changed the name of the company to Allied Esports Entertainment Inc. and became publicly traded on the Nasdaq" under the symbol "AESE." The company indicated that it had "received investments from the Simon Property Group shopping mall developer and TV Azteca, a sports network in Mexico." Simon and Allied Esports "plan to develop esports experiences through integrated gaming venues and production facilities in Simon developments around the country." Meanwhile, TV Azteca will work with Allied Esports to "expand in Mexico with a 24-hour digital esports channel dedicated to esports and gaming in Mexican markets" (LAS VEGAS REVIEW-JOURNAL, 8/13). The ESPORTS OBSERVER also examined the details of the formation of Allied Esports (ESPORTSOBSERVER.com, 8/12).