PLL Adds Gatorade As Official Sports Drink Through '20 Season
Gatorade has become the "latest brand to enlist with the Premier Lacrosse League, signing on as the official sports drink of the first-year property," according to Adam Stern in this week's SPORTS BUSINESS JOURNAL. The deal runs through the '20 season, although neither side would disclose the financial terms. Gatorade will "supply its drinks to players in the PLL and those in its junior academy." The PepsiCo-owned brand will have an "ad buy with NBC Sports, signage at events and will activate the partnership on social media." No "fan-facing venue pouring rights are involved." The deal had "already started quietly in some regards in recent months." Gatorade "first began supplying players with its drinks during training camp in May at the IMG Academy" (SPORTS BUSINESS JOURNAL, 8/12 issue). Meanwhile, the PLL reached a deal with Corning Gorilla Glass that will see the company become a founding partner of the PLL and the presenting sponsor of the end-of-season PLL Awards. As part of the agreement, the PLL will be equipping players with wearables, tablets and smartphones, all featuring Gorilla Glass (PLL).