The Panthers will have about 80 additional employees at games to help fans with the transitionGETTY IMAGES
The NFL Panthers' goal this season is to get as close to 100% of fans as possible "using their smartphones to get through the gates" at Bank of America Stadium, according to Brendan Marks of the CHARLOTTE OBSERVER. Panthers VP/Ticket Sales & Services Joe LaBue said that the team "began moving to mobile last season," but that "only accounted for" about 30% of overall tickets in '18. Because of the "new 'moving, active bar code' that resets every 15 seconds, fans won’t even be able to use screenshots of their tickets to get into the game." Several NFL teams have "already made the transition to mobile-only ticketing." LaBue said that the Panthers "spoke with a number of teams around the NFL and found that a full crossover was often more successful than step-by-step conversion." Earlier this summer, the team "hired six guest relations staffers specifically to help permanent seat license owners understand how mobile ticketing works." In addition, the team "held mobile ticketing education classes for some PSL owners earlier this spring for more hands-on education." The Panthers said that they will have "about 80 additional employees deployed around Bank of America Stadium on Sundays to walk fans through their uncertainties" (CHARLOTTE OBSERVER, 8/11).
