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Volume 26 No. 65
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American Airlines Will Sponsor Inglewood Stadium's Main Entrance

The American Airlines Plaza will stand 10 stories high and have a capacity of about 15,000
Photo: ben fischer

American Airlines will sponsor the 2.5-acre plaza that will serve as the "main entrance" to the Rams' and Chargers' new $5B Inglewood stadium, which "doesn't have a naming rights partner yet," according to a source cited by Scott Soshnick of BLOOMBERG NEWS. American Airlines will pay $90M over 10 years to sponsor the area, becoming the stadium's "first official partner." The American Airlines Plaza "stands 10 stories high and has a capacity of about 15,000." The plaza will be "open to the public year-round, along with event days." As part of the deal, American Airlines will "become the official airline of the Rams and Chargers, and have prominent branding during games." American Airlines has "been the Rams' carrier since the team returned" to L.A. in '16. American Airlines currently has naming rights deals with the Mavericks and Heat. L.A. Stadium & Entertainment District Managing Dir Jason Gannon said that talks on this deal "began more than a year ago" (BLOOMBERG NEWS, 8/6). Legends help broker the deal for the L.A. Stadium & Entertainment District (THE DAILY).

MAKING PROGRESS: The AP's Joe Reedy noted the Inglewood stadium is 75% "complete and slated to open next July." Gannon said, "You can see how the stadium and vision is being put together." Once completed, the new complex also will "include retail and office spaces as well as apartments" (AP, 8/6).