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Volume 25 No. 234
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Big3's Ice Cube Understands Tough Task Of Introducing New Sport

Big3 co-Founder Ice Cube said it is "hard to introduce a new sport to America," and until his league can "get over the hump," it will not turn a profit, according to Annie Costabile of the CHICAGO SUN-TIMES. Ice Cube, speaking ahead of the Big3's games at Allstate Arena on Saturday, said, "It&rsquo...

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