NFL Adds New Media Agency Partner For '19 In Omnicom's OMD
The NFL drafted Omnicom Media Group's OMD to its media agency roster "without a review," according to sources cited by Erik Oster of ADWEEK. The agency will be responsible for handling media buying and "planning for the league's games." Havas Media will handle media buying and placement for the NFL's digital and shopper account. A source characterized the move as the league "transferring the majority of the account from Havas to OMD." Last December, the NFL sent its creative account to 72andSunny, L.A., following a review, which reportedly "initially included over a dozen agencies and ended a decade-long relationship" with Grey, N.Y. A source said that OMD "will be responsible" for managing more than $200M in media placement that the NFL receives from its media platform partners (ADWEEK.com, 8/1).