Penn State Football Seeing Big Increases In Season-Ticket Holders
The crowd at Penn State's Beaver Stadium continues to change, as "more than half" of the venue's official capacity of 107,000 has seen new season-ticket holders since '12, according to Ben Jones of STATECOLLEGE.com. Penn State said this month that nearly 4,600 new season tickets "have been sold" for the '19-20 season, making a total of 43,700 "new season tickets" sold since '12. This figure "doesn't include a student section of just over 21,000 that rolls through an entirely new set of young fans every four or five years." Overall, that is "roughly 64,700 new season ticket holders of any variety." Renewal rates, while "not reported as frequently as sales, have generally been in the low to mid 90-percents." During FY '18, Penn State reported just over $34M in "football ticket sales revenue alone, proof of the obvious: winnings sells, and with Beaver Stadium setting a new single-game attendance record each of the past two years, the program seems long removed from the half-empty Thanksgiving weekend crowds and early season apathy as the Nittany Lions take on the cupcakes of the schedule" (STATECOLLEGE.com, 7/29).