LAFC is "midway through its second season, yet its average ticket price of $49.64 is more than 13% higher than any other MLS team," according to Kevin Baxter of the L.A. TIMES. A Team Marketing Report survey shows that it would "cost a family of four nearly $340 to attend an LAFC game." Next year, it will "cost even more, since the team is raising ticket prices in some sections by as much as 20%." While many LAFC season-ticket holders have "complained, few have given up their seats." The team has "sold out all 28 MLS regular-season and playoff games it has played at Banc of California Stadium, meaning there is a demand." The team is "limiting the supply by capping season-ticket sales at 17,500 despite a growing waiting list to join." Instead, LAFC has "priced 20% of the seats in its 22,000 capacity stadium at $28 or less." LAFC President Tom Penn said, "Its not about maximizing your revenue or thinking exactly how much can we get. It's more about what's fair to the people that helped get us here and that are first-time season-ticket holders. The demand is there. We could have raised prices higher and still been fine with our demand." Meanwhile, Galaxy VP/Marketing, Communications & Digital Brendan Hannan said that the team's "season-ticket base is 10,500" in the 27,000-seat Dignity Health Sports Park. Hannan said that while there will be "some 'nominal increases for next season, prices will remain flat in most sections" (L.A. TIMES, 7/28).
SLOW BUT STEADY: In Atlanta, Doug Roberson notes Atlanta United season-ticket prices for the '20 season are "mostly just slight increases" compared to the '19 prices. As a result, a majority of fans surveyed said that they "will renew their season tickets." Atlanta United has "declined to provide the range of prices for season tickets for next season." The team has said that there are "several prices -- sometimes not section-dependent -- because they are trying to work with ticket-holders to ensure they can continue to support the team." Roberson notes last season, Atlanta United "enacted increases as high" as 28.5% for certain sections. Increases for next season are "mostly mild, in comparison" (ATLANTA JOURNAL-CONSTITUTION, 7/29).
