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Facilities

ATP/WTA's DC Event Improving Fan Experience Under New Operator

The ATP and WTA descend upon DC this week for the Citi Open and new tournament operator Mark Ein has taken on the task of "revamping the fan experience at the Rock Creek Tennis Center," according to Scott Allen of the WASHINGTON POST. Ein said, "The first thing I wanted to address was the food and fan areas. I wanted to have the best of Washington food in fun, comfortable areas where fans could gather indoors." Allen noted the largest new gathering spot is a "fully air-conditioned tent on the east side of the stadium called Market Square that is open to all fans." The venue provides "seating for several hundred, nearly a dozen TVs, views of five practice courts and a stage." There is also a "bar offering cocktails, beer and wine, but the real highlight" is the "new food." Levy is the "new exclusive food and beverage provider for the tournament." Levy chef Al Lanza said, "We wanted to bring in fresh, local food, and really get away from the concession stand environment." Meanwhile, Citi card members will have "access to the air-conditioned Citi Lounge north of the beer garden, while Citi gold members will have access to a separate tent and an extensive menu." New premium ticket options "include the Moet & Chandon Stadium Club, an air-conditioned booth with seating for 40 overlooking the northeast corner of the main court, and 10 dream seats located on the court" (WASHINGTON POST, 7/27). SBJ's Bret McCormick profiled Ein about the improvements he is making to the Citi Open.

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