NBC Ramps Up Promotional Hype For '20 Tokyo Games Coverage
The '20 Tokyo Games begin a year from tomorrow, and NBC's "Today" is going all out to promote the event. This morning's edition of the show teased the net's upcoming coverage in the first moments of the broadcast, with NBC’s Savannah Guthrie saying, “From new sports to beloved stars, the road to Olympic glory starts today.” The show featured Guthrie and NBC’s Willie Geist excitedly talking about the Olympics. Geist said, “Live all morning on the plaza, we’ll be getting ready for Tokyo one year out with two of the new Olympic sports, skateboarding and rock climbing.” The broadcast also aired a promo video featuring many Team USA athletes, with Guthrie saying in a voiceover this will be the “biggest Olympics ever, a record number of athletes and events, and Tokyo goes extreme with exciting new sports." NBC’s Keir Simmons said Tokyo is “set to put on quite a show,” and officials are “ready for the biggest ever Olympics.” Mike Tirico, the voice of NBC's Olympics coverage, appeared live from Tokyo and said he believes the city is ready for the Games. Tirico: "Venues are in place. Those that are not done are on their way to being done. I think this city will be more than ready.”
BRINGING OUT THE STAR POWER: Gold Medal-winning snowboarder Shaun White led a parade of athletes appearing live in N.Y., and he announced he will compete at the World Park Skateboarding Championships in Brazil and then make a decision about competing in Tokyo. White: “It’s such a big decision.” Fellow skateboarders Brighton Zeuner and Tom Schaar, USWNT G Ashlyn Harris and D Ali Krieger, diver David Boudia, wrestlers Jordan Burroughs and Helen Maroulis, volleyball player Foluke Akinradewo, rugby player Naya Tapper, shooter Kim Rhode and rock climbers Ashima Shiraishi and Alex Johnson all appeared together on the plaza. The broadcast also featured NBC’s Al Roker giving weather forecasts and updates for Tokyo, plus a segment on Japanese culture and food (“Today,” NBC, 7/23).