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Volume 26 No. 65
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Social Studies: NFL Net's Kay Adams On Players Driving Content

NFL teams have begun reporting for training camp, and football-hungry fans often start their day tuning into NFL Network’s “Good Morning Football” to get the latest on hot topics around the league. There's no better way to get the pulse of the league than through social media, and "GMF" co-host Kay Adams (@HeyKayAdams) leads the show as it shifts from discussing who are the best at their position to roster moves and highlights. Adams also serves as a host for boxing on DAZN and said of the difference between NFL Twitter and boxing Twitter, “The NFL has exponentially more voices and is just an absolute information-pumping factory. NFL breaks Twitter every Sunday during the season. Boxing is the wild west -- you have to sift through a lot of false information, rumors, and promoter-speak to get anywhere. It’s definitely more of a challenge to find info.” Adams is also a brand ambassador for skin care company Olay and discusses that with THE DAILY,as well as how she disconnects from social media.

SOCIAL SNAPSHOT
Must-follow: The Checkdown on Twitter and Instagram is a favorite of mine. It’s my go-to for trending video, plays, and clips from the NFL world, on and off the field. I wouldn’t dare go to the water cooler at work in the morning without scrolling through The Checkdown feed to see what’s hot. 
Favorite app: I would marry Spotify if I could.

Average time per day on social media: I’m addicted to information. I check my Twitter “trending” tab at least once an hour all day. During my weekday show, I’ll admit I look at Twitter in almost every commercial break.

Kinds of content she looks for on social media:
I’m fortunate to work in sports media at a time where NFL players are deeply invested in elevating their brand through their social channels. They’re using their voices, and there are days on our daily sports show where the players' social content drives our editorial plan almost completely. Tweets and comments drive content and make news, so aggregating posts by teams and players and sorting out timelines is a big part of my job.

Disconnecting from social media:
I try to limit my social media usage on Friday and Saturday. It’s necessary to disconnect, and my recharge routine includes ditching my phone, grabbing a crossword puzzle and a coffee for a few hours. Anyone who really knows me is aware that I go into airplane mode as often as I can and will get back to them ASAP. Taking breaks from Instagram is an easy one for me. I don’t have a personal account and I consider the maintenance of @heykayadams as part of my job. Approaching Instagram as a business makes it easier to stop creeping and posting once the weekend hits. Twitter on the other hand…

NFL players who are the most fun to interact with on social media:
The most opinionated ones of course! Keenan Allen, Demarcus Lawrence, Alvin Kamara and Odell Beckham Jr. have thoughts on everything. Kirk Cousins is good for dad jokes. JuJu Smith-Schuster has the most entertaining Instagram stories in the NFL.

Least favorite thing about social media:
The lack of positive interactions and experiences all around. Personally, I also value privacy, which can make sharing parts of my everyday life quite challenging.

Piece of tech she can't live without:
I am NOT tech savvy. I have an iPhone 4, I think, and very few apps -- no Alexa, no devices, no ear pods, no smart TV. I could live in the mountains with no signal and be perfectly happy. That said, FaceTime lets me see my niece and nephews. I would be a sad story without that.

Social media role in her Olay ambassadorship:
My partnership with Olay is one of the most empowering of my career. Brilliant and fearless women supporting one another is amazing enough, but sharing an authentic message with my followers has been especially rewarding. I use social media to post about the ambassadorship, how it’s made me embrace who I am unapologetically, and also to engage with women who are inspired by what Olay is all about. I fully believe in their message.

If you know anyone who should be featured for their use of social media, send their name to us at jperez@sportsbusinessdaily.com