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Volume 25 No. 234
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Budweiser's Deals With EPL, LaLiga To Run For Three Years

A-B InBev has secured league-level sponsorships with the EPL and Spain’s LaLiga as it seeks additional global marketing muscle for its Budweiser brand. The deals allow A-B InBev the use of league IP, collective use of club marks and images of players on packaging and in other marketing. The n...

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