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Volume 26 No. 30
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Coors Banquet Signs Deal To Become Official Beer Of PBR

PBR today named Coors Banquet the official beer of the bull riding series, a new partnership from two Colorado-based brands. Terms were not revealed for the deal, but assets include in-arena signage, new at-venue pouring rights and a range of digital and social opportunities. Coors Banquet, the ful...

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