Looking to expand its client base, YSC Sports Marketing is changing its name to Maestroe Sports & Entertainment and adding capabilities. The seven-year-old Philadelphia-area marketing firm has specialized in servicing niche sports like ultimate frisbee, beach volleyball, street soccer and lacrosse. Current clients include the UDEF Pro Breaking Tour, American Cornhole League, Street Soccer USA and the American Ultimate Disc League. Now it hopes to better penetrate the sponsorship side of the business in which it already has Gatorade and Tiger Balm. Agency offerings now include social media management, digital content creation, branding and logo design, brand activation services, brand sponsorship consulting and event management. “We wanted a name that was more international and something that would tell people about our added capabilities,” said Maestroe President Gabby Roe. The rechristened agency is also now targeting international business, non-profit sports-related entities, non-sports business segments -- including the performing arts -- and municipalities.
