Wake Forest Athletics Launches "I'm A Fan" Initiative To Grow Awareness
Wake Forest football is hoping to continue the momentum of three straight bowl wins through the athletic department's "I'm A Fan" initiative that began last month. The goal of the initiative is to generate awareness and enthusiasm for Wake Forest's "Opening Night" football game against Utah State on Aug. 30, which also happens to be the school's first game on the new ACC Network. Wake Forest AD John Currie said the athletic department felt the need to reach out from a grassroots perspective with an invitation to people who might not have experienced a sporting event at the school before, especially with the football team hosting North Carolina, N.C. State and Duke at BB&T Field for the first time since 1921. "The 'I'm A Fan' initiative really is around the idea that you don't have to be an alumnus of a particular school, anybody can be a fan," Currie said. He noted the response to the initiative so far has been "tremendous," with social media interaction from player families and longtime Winston-Salem residents. Wake Forest athletics as part of the initiative is also providing free yard signs for fans, and Currie said it has been "really neat" to see an increasing number of those signs around his neighborhood. The athletic department is offering a special introductory ticket package to fans for the Utah State matchup and has sold over 1,000 tickets for that game in recent weeks. Currie said that is "very significant and far greater" than what the normal emphasis would be this time of year.
REPEAT PERFORMANCE: Since the "I'm A Fan" initiative reflects the general outreach and openness to the Wake Forest community, Currie said he envisions the school continuing it in future years as they hope to make "Opening Night" an annual tradition. "It's been interesting to see people come up with different ways to say it and different ways to use it, so I believe we'll certainly continue to utilize the concept," Currie said.