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Volume 25 No. 216
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Twitch CMO Kate Jhaveri Taking Same Role With NBA

The NBA has named digital marketing veteran KATE JHAVERI as the league’s new CMO, replacing PAM EL , who retired at the end of last year. Jhaveri is currently Twitch CMO, and she will begin her new job on Aug. 15. She will report to NBA Deputy Commissioner & COO  MARK TATUM . Prio...

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