Group Created with Sketch.
Volume 26 No. 5
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Twitch CMO Kate Jhaveri Taking Same Role With NBA

The NBA has named digital marketing veteran KATE JHAVERI as the league’s new CMO, replacing PAM EL , who retired at the end of last year. Jhaveri is currently Twitch CMO, and she will begin her new job on Aug. 15. She will report to NBA Deputy Commissioner & COO  MARK TATUM . Prio...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...