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Volume 26 No. 178
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Audience Analysis: Mexico-U.S. Delivers Strong Gold Cup Final

The Concacaf Gold Cup final on Sunday night, which saw Mexico defeat the USMNT, drew 8.9 million viewers for the English- and Spanish-language broadcasts. Univision averaged 5.9 million viewers alone for the Spanish telecast, marking the best figure for any men’s soccer match this year to date. The 5.9 million viewers also was higher than the 5.5 million viewers on Telemundo last year for the France-Croatia men’s World Cup final. FS1’s TAD of just over 3.0 million viewers also marked the cable net’s best non-World Cup soccer audience on record. For the entire Gold Cup, FS1 and FS2 were flat in viewership compared to the ’17 tourney (453,000 viewers). Univision, UniMas and TUDN averaged 1.3 million viewers for the tourney, down from 1.4 million viewers two years ago.

AROUND THE HORN: NBC Sports Philadelphia is averaging a 4.4 local rating for Phillies games through the All-Star break, up 23% compared to the same period last season. Meanwhile, NBC Sports Chicago is averaging a 1.2 local rating for White Sox games, marking the best figure since ’14, when the RSN was averaging a 1.4.

NOTES: Piggybacking off the Women’s World Cup final, Fox averaged a total audience delivery of 1.63 million viewers for Red Bulls-Atlanta United on Sunday afternoon, marking the net’s most-watched MLS match on record and the best figure for any MLS match on English-language TV since Freddy Adu's debut in ’04 (and second-best all-time for an MLS regular-season match)....ESPN2 drew 1.36 million viewers for the Nathan’s Hot Dog Eating Contest on July 4, marking the event’s best figure since 1.95 million on ESPN in ’11....ESPN last month saw gains once again for its morning shows. In the 7:00-8:00am ET window, “SportsCenter” was up 9% compared to the same window last year. “Get Up!” from 8:00-10:00am was up 21% in June, while “First Take” from 10:00am-12:00pm was up 6%....NBCSN is averaging 290,000 viewers through Stage 4 of the Tour de France, marking the event's best start since '16 and up 23% from 235,000 viewers last year. Viewership for each stage has increased over last year, marking the first time since '10 that each of the first four stages has shown an increase over the prior year....ESPN on Friday night drew 1.61 million viewers for Pelicans-Knicks, marking a record audience for an NBA Summer League game as Zion Williamson made his debut with the Pelicans. The previous Summer League record was 1.11 million for Lonzo Ball's debut with the Lakers two years ago against the Celtics.

The chart below lists viewership figures for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
FIFA Women's World Cup final:
U.S.-Netherlands
7/7
Fox
10:45am-1:00pm
7.7
13,990
FIFA Women's World Cup: semifinal:
U.S.-England
7/2
Fox
2:39-5:00pm
4.3
7,101
Concacaf Gold Cup: final: Mexico-U.S.
7/7
Univision
9:06-11:16pm
2.4
5,656
Concacaf Gold Cup: semifinal: Mexico-Haiti
7/2
Univision
10:15pm-1:15am
1.7
3,602
Monster Energy NASCAR Cup Series:
Coke Zero Sugar 400 (Daytona)*
7/7
NBC
1:00-5:15pm
2.1
3,285
Copa America: final: Brazil-Peru
7/7
Telemundo
4:00-6:30pm
n/a
3,100
Concacaf Gold Cup: final: Mexico-U.S.
7/7
FS1
8:58-11:31pm
1.6
2,880
Copa America: semifinal: Brazil-Argentina
7/2
Telemundo
8:00-10:31pm
1.3
2,629
MLB: (regional)
7/6
Fox
7:12-10:34pm
1.5
2,406
FIFA Women's World Cup: semifinal:
Netherlands-Sweden
7/3
FS1
2:41-5:47pm
1.4
2,363
PGA Tour: 3M Open: final round
7/7
CBS
3:00-6:00pm
1.6
2,280
FIFA Women's World Cup: third place:
England-Sweden
7/6
Fox
10:45am-1:15pm
1.3
1,988
Copa America: semifinal: Brazil-Argentina
7/3
Telemundo
7:59-10:35pm
0.9
1,781
Concacaf Gold Cup: semifinal: U.S.-Jamaica
7/3
Univision
9:15pm-1:00am
0.9
1,692
NBA Las Vegas Summer League:
Pelicans-Knicks
7/5
ESPN
9:55-11:55pm
1.0
1,613
MLS: Red Bulls-Atlanta United
7/7
Fox
2:00-4:30pm
0.9
1,609
FIFA Women's World Cup final:
U.S.-Netherlands
7/7
Telemundo
10:45am-1:00pm
n/a
1,600
PGA Tour: 3M Open: third round
7/6
CBS
3:00-6:00pm
1.1
1,544
Track & Field:
IAAF Diamond League (taped)
7/7
NBC
5:15-6:00pm
1.0
1,526
Nathan's Hot Dog Eating Contest
7/4
ESPN2
12:00-1:01pm
0.7
1,361
Wimbledon: third round
7/6
ESPN
8:00am-4:52pm
0.9
1,304
UFC 239 prelims
7/6
ESPN
8:00-10:00pm
0.7
1,145
Wimbledon: second round
7/4
ESPN
6:00am-4:00pm
0.8
1,144
Concacaf Gold Cup: semifinal:
U.S.-Jamaica
7/3
FS1
9:21-11:38pm
0.7
1,139
"Wimbledon Week 1 highlights"
7/7
ABC
3:00-6:00pm
0.7
974
Wimbledon: third round
7/5
ESPN
6:00am-4:30pm
0.7
964
NBA Las Vegas Summer League:
Lakers-Bulls
7/5
ESPN
7:51-9:55pm
0.6
883
Breeders' Cup Challenge Series:
Belmont Oaks
7/6
NBC
4:00-6:00pm
0.5
731
Basketball: Big3 (Atlanta)
7/7
CBS
1:00-3:00pm
0.5
713

NOTES: * = Race was moved from Saturday night to Sunday morning. Weather then stopped the race with around 33 laps to go.

Download the
Audience Analysis chart