Menu
Marketing and Sponsorship

Buck Stops Here: Antetokounmpo Sues Over "Greek Freak" Merch

Antetokounmpo has sold tens of thousands of dollars worth of products under the "Greek Freak" markNBAE/GETTY IMAGES

Bucks F Giannis Antetokounmpo has "sued a Pennsylvania artist who was selling 'Greek Freak' merchandise," according to Alexa Buechler of the MILWAUKEE JOURNAL SENTINEL. Antetokounmpo "registered the nickname" with the U.S. Patent & Trademark Office in February '18, and he has since "applied for trademark over the variation with his NBA jersey numbers in it: 'Greek Fr34k.'" Antetokounmpo also has "sold tens of thousands of dollars of products under the 'Greek Freak' mark." The artist, Jinder Bhogal, is accused of "advertising and selling 'Greek Freak' merchandise on his website, his Instagram and his Facebook." Bhogal was also "selling merchandise with Antetokounmpo's likeness, including T-shirts with his face." Antetokounmpo's lawyers "sent a cease and desist letter to Bhogal on May 3." Bhogal did not respond to the letter, but he "removed the 'Greek Freak' collection on his website." However, the images of the collection "remained listed on Facebook." The lawsuit claims Bhogal's products were "misleading customers who thought Bhogal's merchandise was affiliated with Antetokounmpo" (MILWAUKEE JOURNAL SENTINEL, 7/11).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2019/07/11/Marketing-and-Sponsorship/Giannis.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2019/07/11/Marketing-and-Sponsorship/Giannis.aspx

CLOSE