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Volume 26 No. 178
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NBA Summer League On Pace To Set Attendance Record Again This Year

Both Opening Day on Friday and Day 2 on Saturday sold out, with crowds of about 17,500
Photo: NBAE/GETTY IMAGES
Both Opening Day on Friday and Day 2 on Saturday sold out, with crowds of about 17,500
Photo: NBAE/GETTY IMAGES
Both Opening Day on Friday and Day 2 on Saturday sold out, with crowds of about 17,500
Photo: NBAE/GETTY IMAGES

The NBA Summer League is currently "on course to break its attendance record" of 139,972 set last year, according to Alan Snel of LVSPORTSBIZ.com. Opening Day on Friday in Las Vegas "was a sellout and so was Saturday on Day 2 -- the first time the Summer League has sold out 17,500 strong on its first two days." Attendance was 14,263 on Sunday, 13,866 on Monday and 11,803 on Tuesday. The all-day ticket price is $35 -- a "fraction of the NBA game ticket cost during the regular season" -- allowing fans who "otherwise would not get a first-hand glimpse of an NBA player a chance to see" them in person. There are 83 games played at UNLV's Thomas & Mack Center and Cox Pavilion over the course of the 11-day event (LVSPORTSBIZ.com, 7/10). Las Vegas Events President Pat Christenson said that the growth of the NBA Summer League "stuns even him." In Las Vegas, Jackie Kostek noted Summer League attendance has "been on the rise" since starting with just 5,000 fans in '04, with "new total attendance records set the last two years" (KTNV.com, 7/10).