CLC Wins Rights To Virginia's Trademark Licensing Program
CLC has won the rights to represent the Univ. of Virginia’s trademark licensing program starting this month. The school previously was with Fermata Partners. “We believe CLC’s data and research can help us better understand our consumer base as we work to deliver unique product and brand engagement programs,” said UVA Senior Associate AD/External Affairs Todd Goodale. CLC Exec VP Cory Moss said the agency will work with UVA to develop its brand licensing strategies and expand its brand, including new lines of merchandise and artwork.