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Volume 26 No. 26
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Marketplace Roundup

In London, Matthew Syed notes tennis player Naomi Osaka is "one of the most heavily contracted athletes in the world," as she has deals with Nissin Noodles, All Nippon Airlines, Shiseido (cosmetics) and Nissan. In April, she "moved from Adidas to Nike on a large contract with a rare exemption that ...

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