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Volume 26 No. 60
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FSU Experiencing Sharp Decline In Football Season-Ticket Sales

FSU fans are attending less games as the Seminoles have hovered around .500 over the past two seasons

FSU's football season-ticket sales, which have been declining every year since '14, have "slid into a free fall this offseason and will cost the Seminoles' fiscally challenged athletics department several million dollars," according to Ira Schoffel of FSU is in "danger of selling less than 25,000 of a possible 40,000 'main bowl' season tickets" for the '19 season. If FSU finishes with 25,000 or less "as expected, that would mean a drop of more than 7,000 season tickets" -- more than 20% -- from last season's total, which "already was the worst in several years." With most season tickets selling for $330 apiece, that is a "reduction in revenue" of well over $2M. FSU is coming off of "back-to-back sub-par seasons, and they've got a less-than-desirable home schedule this fall." As of May 1, FSU had "sold 23,424 season tickets for the main bowl." Compare that with May 1, 2018, when FSU had "sold 31,111 season tickets; it finished that year with 32,030." In '17, FSU "sold 33,243 by May 1 and finished with 34,600." In '14, the school "sold their entire 45,000-seat allotment following the '13 national championship season." That was FSU's first season ticket sellout since '03 (, 7/1).

BIG ORANGE: In Knoxville, Blake Toppmeyer noted Univ. of Tennessee AD Phillip Fulmer is projecting the football program to "sell 64,000 season tickets" this year. Last year, UT "sold 65,000 season tickets." Season-ticket data for a 12-year span presented to a BOT special committee showed that UT's season-ticket sales "peaked at 73,000" for the '16 season. Season-ticket sales "also were at 73,000" in '08, before "steadily declining." During the FY that ended in June '18, football ticket sales accounted for $29.6M in revenue, "equaling 20.6% of the athletics department’s total revenue" for that FY. Overall, the football program accounted for 68.5% (Knoxville NEWS SENTINEL, 6/28).