Group Created with Sketch.
Volume 26 No. 60
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Megan Rapinoe Appears To Respond To Trump In New BodyArmor Ad

BodyArmor has "released a new ad" starring U.S. F Megan Rapinoe that could "get under the skin" of President Trump, according to E.J. Schultz of AD AGE. Shot in black-and-white, the spot "shows Rapinoe staring straight ahead, as this text flies by." It reads. "Nothing like a 30-something, purple haired, fiercely independent, candid, creative, goal-scoring, guitar-strumming, relentless, daring, activist, humble, ruthless, competitor, that stands for all that is beautiful, all that is good, all that is us. Now that’s America." Rapinoe has "appeared in other ads in recent weeks," but BodyArmor’s ad "seems like a direct response" to the President’s tweets about her. The company did not respond when asked to comment on that. However, in a description of the ad, Rapinoe was called a "break-out star for the U.S. soccer team this World Cup, both on and off the field." BodyArmor signed Rapinoe as an endorser in '18 (ADAGE.com, 7/1).

STRIKE A POSE: Rapinoe appeared on ABC's "GMA" yesterday ahead of today's Women's World Cup semifinal match against England, and talked about the pose she makes after scoring a goal. She said, "You're sort of on the stage, so I guess I'm looking at myself as a performer and trying to entertain. It's kind of a funny, playful pose, and we're always looking for good celebrations, so this one stuck a little bit more than the other ones.” She also touched on previous comments about not visiting the White House if the USWNT won the World Cup, as well as dealing with other distractions. Rapinoe: "To be on this team is to understand how to deal with and withstand distraction and pressure of any magnitude, whether it's large or small. So we're pretty well versed in learning to deal with the problem head on or deal with an issue head on, talk about it and then within the group we have a great ability to just stay together and block out those distractions when the time comes” (“GMA,” ABC, 7/1).

SEIZING THE MOMENT: The WALL STREET JOURNAL's Robinson & Bachman write Rapinoe has "stepped into the limelight" at the WWC and "acts like she has lived there forever." Even more, she is "fully embracing what it means to belong to a generation of pro athletes armed with a broader platform than any of their predecessors." Rapinoe is gay, and has "become a high-profile advocate for LGBTQ rights." She was "one of the early athletes outside the NFL to kneel during the national anthem in solidarity with Colin Kaepernick’s protest against police brutality." In addition, Rapinoe has "taken a leading role" in the suit against the U.S. Soccer Federation alleging pay discrimination (WALL STREET JOURNAL, 7/2). In DC, Sally Jenkins writes she has never "seen anyone handle herself so lightly under the burden of performance" more than Rapinoe. Jenkins: "Real power is self-ownership -- uncomplaining, unwhining pleasure in self-fashioning and rejecting victimhood. That’s what Rapinoe has, and it’s worth admiring no matter how much you may disagree with her specifics" (WASHINGTON POST, 7/2). In Cincinnati, Paul Daugherty asks, "Is Rapinoe less of an American for speaking her mind?" Daugherty: "I’d suggest she’s more of one for doing so. As a woman, no less." Rapinoe "doesn’t stick to sports." Sports is "what she does." But it is "only a part of who she is" (CINCINNATI ENQUIRER, 7/2).