Blue Jays On Pace For Historically Bad Attendance In '19
The Blue Jays are midway through "one of the worst attended seasons in franchise history, with their struggles at the gate mirroring those on the field," according to Rob Longley of the TORONTO SUN. Through 38 home dates, the team has "struggled to a 13-25 mark on their own turf," and are averaging a "mere 20,420 per game." That is "already the third worst" mark in Rogers Centre history, but "well within range of eclipsing the low-water mark" of 19,173 set in '10. The Blue Jays have been "innovative this year in attempting to stem the erosion and counter an on-field product that has purged much of its star power from those recent glory days." Cheap beer at "limited stands in the stadium, loonie hot dogs and various bundling strategies are just some of the measures" Blue Jays Exec VP/Business Operations Andrew Miller said the team is "attempting to win back and keep fans flocking to the bottom of Blue Jays Way." The team currently sits eighth among 15 AL teams in average attendance. For Monday’s Canada Day fixture, a "festive, must-attend event for so many years," it was "alarming to look at a stadium map and see the available seats." The low attendance came despite a 36-hour flash sale in which tickets could be had for $15.20," a "clever marketing ploy in honour of Canada’s 152nd birthday" (TORONTO SUN, 6/27).