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Volume 25 No. 216

Thursday, June 27, 2019

Volume 25 No. 200

New Rule Could End "Blackout Period" For Olympic Marketers

Rule 40 has stipulated brands without Olympic rights must sideline their campaigns involving Olympians during the actual event.

PGA Tour Events Heading Into New Markets Over Next Two Weeks

While it often takes years for events to build recognition, this week's Rocket Mortgage Classic has seven major champs in the field.

MLS Clubs Now Allowed To Sign Sports Betting, Liquor Sponsorships

New rules allow teams to "secure jersey and stadium naming rights sponsorships" in those two categories.

Proposed New Arena In Palm Springs Could Host NHL Seattle Farm Team

The projected $250M arena would be privately financed by Oak View Group and the Agua Caliente Indian tribe.

Mariners Accept Attendance Woes As Collateral For "Step-Back" Season

The M's, which sit last in the AL West with a 37-47 record, are averaging just over 21,000 fans per game after averaging 28,388 last season.

UNC Charlotte Will Test Selling Alcohol At Select Sporting Events

Univ. of North Carolina AD Bubba Cunningham said that his school also is in favor of taking advantage of new state law.

Lids Starting To Move Toward More Non-Sports Logo Merchandise

Rapper Meek Mill has become an investor in Lids and will release a "limited-edition exclusive hat line for its store in August."