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Volume 26 No. 65
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Nike's "Dream Crazy" With Kaepernick Takes Honors At Cannes

The billboard was part of Nike's campaign celebrating the 30th anniversary of the "Just Do It" tagline
Photo: GETTY IMAGES

Nike's "Dream Crazy" campaign featuring Colin Kaepernick "scored the top prize" in Outdoor on the first day of the Cannes Lions Int'l Festival of Creativity, according to Ann-Christine Diaz of AD AGE. The Grand Prix-winning billboard from the campaign by Wieden+Kennedy, Portland, "featured a black-and-white portrait of Kaepernick and the line, 'Believe in something, even if it means sacrificing everything,' mirroring Kaepernick and Nike’s now-famous tweet from last fall." The billboard is part of the brand's "integrated campaign celebrating the 30th anniversary of the 'Just Do It' tagline and ran" in L.A., N.Y. and S.F. The festival "allows for the Outdoor jury to award two Grand Prix," but the jury "only awarded Nike" (ADAGE.com, 6/17). ADWEEK's David Griner noted the Outdoor Grand Prix was "one of the first awards announced over the week-long Cannes Lions festival," and it is "likely that 'Dream Crazy' is on the first step of what could be a winning streak" for Nike. Meanwhile, five Adidas ads from TBWA\Chiat\Day, New York, featuring Billie Jean King were "honored with gold Lions in Outdoor, including the 'Billie Jean King Your Shoes' project that encouraged fans to spray paint any pair of shoes to look like the blue-and-white pair King wore when she won the 'Battle of the Sexes' against Bobby Riggs" in '73 (ADWEEK.com, 6/17).