Group Created with Sketch.
Volume 26 No. 25
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Marketplace Roundup

In S.F., Drew Costley reported the NBA "applied for European trademarks" for four new Warriors logos last week. Two new logos include a "more detailed version of the Bay Bridge." One of the other two logos is a "W" that is "similar to logos that have been sported by the team in the past." The fourth logo is "similar to the Warriors' 'The Town' logo" (SFGATE.com, 6/11).

GOING RETRO: The King Cobra logo is "enjoying a rebirth of sorts this season," highlighted by the logo being "plastered across the front" of Rickie Fowler's white hat that he wore for his U.S. Open pre-tournament press conference. Cobra earlier this year "brought back the old King Cobra logo and placed it on a trucker hat that Fowler has been wearing on and off since the PGA Championship." The "return of the iconic script" has been a "boon for the brand's headwear business" (GOLF.com, 6/11).

TAKING A PASS: MillerCoors will "sit out an industry-wide campaign meant to lift the sagging beer category, marking a new chapter in its fight" with A-B InBev. The "brand-agnostic effort will begin this summer and include funding" from A-B InBev and Corona owner Constellation Brands. Heineken USA is also "staying on the sidelines for now, signaling that it won't provide funding until all the major players are on board" (ADAGE.com, 6/11).