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Marketing and Sponsorship

Marketplace Roundup

Former NFLer Kam Chancellor launched a new men's shoe line dubbed the Chancellor Collection, created in partnership Chicago-based men's shoe company Marc Nolan. The Chancellor Collection appears in Marc Nolan Chicago stores, Market Street Shoes in Seattle and nationally through e-commerce. The Chancellor Collection will launch its first "his" and "hers" line this summer (Chancellor Collection).

TAKE IT TO THE BANK: Capital One has become the Premier Lacrosse League's Official Business Banking Partner. As part of the partnership, the bank during the '19 season also becomes the jersey patch sponsor for Atlas LC, the team on which league co-Founder Paul Rabil plays. Capital One also becomes the presenting sponsor of PLL’s bi-monthly State of the League videos (PLL).

LET'S MAKE A DEAL: SI.com's Jon Wertheim wrote a brand should give Taiwanese tennis player Hsieh Su-wei a "clothing contract," because she is a "super awesome player who hails from the world’s most populous region." For her second round match at the French Open, she "took the court disguised as a Paragon Sports warehouse sale," as she wore an "Under Armour hat, Lululemon top, Yonex wristband, Adidas skirt and Nike kicks" (SI.com, 6/9).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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