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Volume 25 No. 236
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NBC Expecting Big Ad Sales For Stanley Cup Final Game 7

NBC said that roughly 25% of its Game 7 ad sales inventory is pre-sold, mostly to traditional NHL sponsors Photo: GETTY IMAGES NBC expects to reap an eight-figure benefit from tomorrow's Game 7 of the Blues-Bruins Stanley Cup Final. NBC Sports Exec VP/Ad Sales Dan Lovinger said, "We will ...

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