Bleacher Report Expected To Exceed $200M In Revenue This Year
Bleacher Report is on a "path to make north" of $200M in revenue in '19, and CEO Howard Mittman said that total revenue for the WarnerMedia-owned publisher is up 49% year over year, according to Sahil Patel of DIGIDAY. Sources said that if BR "continues at its current growth trajectory of 49%, the publisher will surpass" $200M in annual revenue. Earlier this year, Mittman said that BR "makes four or five times the revenue the publisher made when it was acquired by Turner" in '12. Patel noted at a time when "other big digital publishers have had to cut back," BR is "expanding." The company plans to "continue to invest in more long-form video programming, commerce, events and other business areas." BR is "weaving in commerce with custom apparel and other merchandise that the company sells to fans both online and through its events." For the Women's World Cup, the publisher is "working with female artists to design nine unisex soccer jerseys, which people will be able to purchase on Bleacher Report's site." A BR spokesperson said that the company's commerce business is "still in its early stages, with revenue up 500% year over year." Mittman has said that one area BR "won't be expanding to is paid subscriptions -- beyond what's available through the B/R Live streaming service" (DIGIDAY.com, 6/10).