NBA, MLB Hope To Leverage League Data For Gambling Revenue
The NBA and MLB have been rejected by lawmakers in at least 10 states on both payments and the use of official stats when it comes to sports betting, but giving casinos a "taste of official data this season" has given the leagues "new confidence as they attempt to negotiate agreements under deadlines," according to Regina Garcia Cano of the AP. The NBA "ended its data services for some sportsbooks during the playoffs," while the MLB "could follow suit later this season, hoping for new deals with sportsbooks by the All-Star break next month and cutting off anyone else without an agreement." Some sportsbooks are signing up, "gleefully or begrudgingly," with eyes "less for the logos and more for the data, which they can use for a wide variety of live wagers." The NBA is "pursuing deals that require sportsbooks to pay either a percentage of handle to the league or a fixed fee." The fees "could be reworked," if the payments ever "become enshrined." The NBA "allowed its data distributors to give access to all operators this season while it negotiated deals, but it ended the service to those with which it didn't reach an agreement." Meanwhile, MLB is "using a similar strategy, hoping to reach deals well ahead of its playoffs in September and October" (AP, 6/8).