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Volume 26 No. 45


Ticketmaster has renewed its sponsorship of the Warriors in a deal that makes the ticketing company the 10th founding partner of the Chase Center. Ticketmaster will continue to be the team's official ticketing partner, and will handle venue and ticket technology for the new S.F. arena set to open this fall and the G League Santa Cruz Warriors. It also will partner with the Warriors’ esports teams, the Golden Guardians and the Warriors Gaming Squad. Chase Center will use Ticketmaster’s “Presence” software platform, which facilitates ticket sales, exchanges and generates customer data for the Warriors, and will implement its “SafeTix” product after the opening season at Chase. SafeTix generates an original barcode every time a mobile ticket is transferred. Ticketmaster a roster of founding partners that includes Kaiser Permanente, Rakuten, Google Cloud, HPE, RingCentral, Accenture, PepsiCo, United Airlines and JPMorgan Chase. Terms were not disclosed, but the founding level-deals have gone for $1M annually for 10 years. The Warriors and Ticketmaster negotiated the deal directly.

The new deal will be for a 10-year sponsorship, instead of a previous deal for 16 years

USC and United Airlines announced an agreement Friday that names the field at the school's football stadium, "United Airlines Field at the Los Angeles Memorial Coliseum," according to J. Brady McCollough of the L.A. TIMES. The deal "will go into effect in August." Under the terms of a previous agreement announced in '18, United would pay USC $69M over 16 years to have the Coliseum "named United Airlines Memorial Coliseum." But that deal "came under scrutiny this spring." USC and United did not disclose revised financial terms of the agreement, but the "revised deal will be for 10 years instead of 16." USC originally announced the renovation of the Coliseum would cost $270M, but costs "grew as the privately-funded project developed." If United had "pulled out of the naming rights deal, it would have represented a major blow to USC's fundraising for the renovation" (L.A. TIMES, 6/8). The AP's John Antczak noted the new naming-rights deal helps "resolve criticism that placing a corporate name on the stadium would disrespect its history." The naming of the field rather than the whole stadium satisfies a "key elected official who joined with veterans in opposing the original plan to rename" the venue United Airlines Memorial Coliseum (AP, 6/7).

The Pirates' PNC Park was recently certified as sensory inclusive, meaning its staff has the "necessary training and materials to assist guests on the autism spectrum or those with sensory issues," according to a front-page piece by Bill Brink of the PITTSBURGH POST-GAZETTE. Pirates President Frank Coonelly said, “I knew that these issues were there; I was not educated nearly enough on the extent of them, how many people are affected by sensory sensitivities or that there are effective means for us to address them in a manner that can allow fans to continue to enjoy Pirates baseball." Brink noted the club worked with Birmingham-based KultureCity, a non-profit organization that has "certified more than 280 public venues in the country" for sensory inclusiveness. KultureCity "requires 50% of forward-facing staff to be trained." The Pirates "hit 100% of staff training, which included the front office." The KultureCity app "acts like Yelp, except with sensory-inclusive venues." The sensory bag that affected patrons receive includes a "pair of noise-canceling headphones, fidget toys, a weighted lap pad and cue cards that lets nonverbal guests communicate their mood and whether they needed something" (PITTSBURGH POST-GAZETTE, 6/9).

In Philadelphia, Jonathan Tannenwald noted the Union "moved three games of their USL affiliate Bethlehem Steel out of Talen Energy Stadium, and admitted along the way that the new pitch installed at the venue continues to have problems." A camp-out night that was planned for after Saturday’s Red Bulls-Union match was also canceled. Last November, the Union "put in a new grass playing surface for the first time in nine years." It "didn’t take root well, and clumps of sod have come up during games all year" (, 6/7).

TILL DEATH DO US PART? In Las Vegas, Alan Snel noted Raiders execs are "thinking that if they can gain control of the 155-acre Bali Hai Golf Club near their stadium site," they would "consider using the land for more than just stadium parking." Ideas discussed include "creating a Raiders-theme wedding chapel." Snel: "And can you dig this? How about a Raiders-themed cemetery? It’s all about finding new revenue-generating sources" (, 6/6).

HOLD THAT THOUGHT: In New Jersey, Joe Malinconico notes the developer proposing to build an arena and hotel at the Center City Mall in Patterson, N.J., said that the $100M project "will not go forward" unless Mayor Andre Sayegh supports the use of $40M in "state tax credits as part of the financing." Alma Realty Development Dir Ruben Gomez said that his company "will drop its ambitious arena plans if it cannot get the state tax credits" (, 6/10).