Bryce Harper's Marketability Makes Him, Phillies Attractive Partners
Phillies RF Bryce Harper's national exposure "makes him an attraction wherever he goes," and he is someone that companies "want to work with," according to Todd Zolecki of MLB.com. Harper has a 52% rate of "recognition among sports fans" in the U.S., according to Q Scores, tops among all baseball players. Licensees that had "forgotten about the Phillies the past few years suddenly found their number again and started calling" after Harper's signing. Those licensees now are "offering more creative, more interesting products, meaning the Phillies have more things to sell to fans other than just T-shirts and jerseys." Under Armour is one such company, as Harper had a pair of custom "green Phanatic spikes for Opening Day." He has also had "custom-made spikes for Jackie Robinson Day, Mother's Day and Memorial Day." Harper has "national endorsements with sports-related companies" like UA, Gatorade, Rawlings, Topps and Sony for "MLB The Show," as well as an "ownership stake in Warrior Black, which is an anti-glare product (aka eye black)." Harper also has deals with "non-sports brands like Jaguar, T-Mobile, Hallmark, Acuvue and grooming company Blind Barber." Part of Harper's strategy is that if he "uses the product, he might be interested in it." It could be "anything from cars to bone broth to gloves to vacuum cleaners" (MLB.com, 6/7).