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Volume 26 No. 26
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Jordan Brand Looks To Young WNBAers To Fill Moore's Absence

Durr (l) is equally excited to see Jordan develop on the women’s side of the game
Photo: Durr and Nurse

Longtime Jordan Brand endorser Maya Moore is sitting out this WNBA season due to personal reasons, and N.Y. Liberty Gs Kia Nurse and Asia Durr have "emerged to help drive the brand forward" after signing deals with the company, according to Kellen Becoats of SI.com. Nurse and Durr both "offer dynamic games ... that should fit right in with Jordan and help fill the void that Moore has left this season." Jordan "could have hardly found a more worthy delegate than Nurse, who has been repping hard for the Swoosh since she got signed last year." Durr is "equally excited to see Jordan develop on the women’s side of the game." She said that it is "good for the culture and for female basketball players to be getting more exposure." Both Durr and Nurse "bring plenty of name recognition to the table." This endorsement is a "huge stepping stone for the WNBA and Jordan Brand," with more shoe companies "putting women front and center of their ad campaigns." Durr said that the "extra attention from the marketing campaigns" helps spotlight female athletes at a time in which women’s sports are at "one of the most pivotal points in their history" (SI.com, 5/31).