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Volume 25 No. 196
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Raptors' Corporate Partners Cashing In On Team's Playoff Run

Sun Life Financial's jersey patch deal gave the brand visibility in every close-up of a Raptors player Photo: NBAE/GETTY IMAGES The Raptors' involvement in the NBA Finals "represents a new apex for basketball in Canada -- and for the Raptors brand," according to Robertson, Bradshaw & ...

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