NBC Will Let Viewers Buy Lacoste Products On French Open Telecasts
NBC Sports is "letting French Open viewers buy items from the Lacoste X Djokovic Collection via their TVs and smartphones," according to Jon Lafayette of BROADCASTING & CABLE. During Novak Djokovic's matches on NBC, viewers will be "alerted to an 'On-Air Shoppable Moment.'" Consumers will be "told how to use their phones to scan a QR Code, which takes the phone to the Lacoste website." Among the items available for purchase are outfits Djokovic is "wearing during his matches, one bright orange, the other black and white." NBC's Golf Channel will also use ShoppableTV to "sell memberships to its GolfPass program" (BROADCASTINGCABLE.com, 5/30). ADWEEK's Kelsey Sutton noted each shoppable moment will be "around 30 seconds." More shoppable ads for Lacoste's Djokovic collection will "run during all of Djokovic's subsequent televised matches" during the French Open (ADWEEK.com, 5/30).