A-B InBev added 17 billboards across St. Louis to showcase their support for the BluesBUD LIGHT
Bud Light announced fans who "change their Twitter display name to Gloria can win a chance for two tickets to Game 4 of the Stanley Cup Final on June 3, if they include the hashtag #GloriaSweepstakes in their Tweet," according to Jim Thomas of the ST. LOUIS POST-DISPATCH. Bud Light's Bud Knight character tweeted under the name Gloria to announce the campaign, in a "nod to the song" the Blues have "adopted" in their pursuit of the team's first Stanley Cup. St. Louis-based A-B InBev also "added 17 billboards" across the city to "showcase their support for the team." They even "added the name 'Gloria' in exterior signage" on their St. Louis brewery (STLTODAY.com, 5/30). In St. Louis, Joe Millitzer noted the Bud Knight was "spotted holding a 'Let's Go Bruins' sign during national pregame coverage" of Game 1 of the Stanley Cup Final. When asked about this, Bud Light's response in a Twitter direct message said, "The Bud Knight is lost. We're bringing him home" (KPLR11.com, 5/30).
