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Marketing and Sponsorship

McDonald's, Air Canada Activating Around Raptors' NBA Finals Debut

The Raptors are rolling out a series of sponsor activations ahead of their first NBA Finals appearance tonight. Among the notable promotions is a new digital/social Finals campaign rolled out by McDonald’s this morning, which sees the company creating a new temporary logo that takes out the gold -- the Warriors' primary color -- and turns their famous golden arches white. Meanwhile, Air Canada will fly 14 fans to Oakland for Game 4, after the company had pilots and flight attendants toss T-shirts to fans in Jurassic Park as part of a promotion after the Raptors won Game 6 of the Eastern Conference Finals. Within some of the shirts were boarding passes for fans to travel to California to watch Game 4. Coors Light also is offering fans a viewing experience in Jurassic Park on top of the mobile Coors Light Mountain that is in Maple Leaf Square next to Scotiabank Arena. Tim Hortons will have Raptors' branded donuts available at Toronto locations throughout the Finals, while a Tim Hortons coffee truck will be serving fans in Jurassic Park throughout the Finals.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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