Group Created with Sketch.
Volume 26 No. 45
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

McDonald's, Air Canada Activating Around Raptors' NBA Finals Debut

The Raptors are rolling out a series of sponsor activations ahead of their first NBA Finals appearance tonight. Among the notable promotions is a new digital/social Finals campaign rolled out by McDonald’s this morning, which sees the company creating a new temporary logo that takes out the gold -- the Warriors' primary color -- and turns their famous golden arches white. Meanwhile, Air Canada will fly 14 fans to Oakland for Game 4, after the company had pilots and flight attendants toss T-shirts to fans in Jurassic Park as part of a promotion after the Raptors won Game 6 of the Eastern Conference Finals. Within some of the shirts were boarding passes for fans to travel to California to watch Game 4. Coors Light also is offering fans a viewing experience in Jurassic Park on top of the mobile Coors Light Mountain that is in Maple Leaf Square next to Scotiabank Arena. Tim Hortons will have Raptors' branded donuts available at Toronto locations throughout the Finals, while a Tim Hortons coffee truck will be serving fans in Jurassic Park throughout the Finals.